Meet the Team Behind Tail & Tide Co. 🐾🌊
At Tail & Tide Co., the heart of our brand is led by Labradors. Each pup has their own title, personality, and paw-print on what we do.
⚓ Cali — Chief of Inspiration, The Anchor & Lighthouse
Role: Eternal muse, the soul behind the brand. Calm, wise, and steady, always in tune with how you felt — the lighthouse guiding us back when life’s waves got rough.
🥇 Olympic Event: Competitive Eating (gold medal every time 🍗😂) and sock-snatching — hats and socks never stood a chance against that Labrador gleam in her eye.
Legacy: Cali, a beautiful black Labrador, was the heart dog who started it all. She taught us that life is richer with sandy paws, salty kisses, playful mischief, and the unconditional love of a Lab by your side.
🍯 Piper — Chief of Sweetness, The Honey-Soaked, Wildly Athletic Wave
Role: Tenderhearted athlete, the radiant heart of the pack. Overflowing with honey-soaked sweetness, loyal and affectionate, with love that pours out of her every move.
🥇 Olympic Event: Ball Teasing — master of the swoosh-and-snatch, dropping it just long enough to lure you in before zipping it away again.
Legacy: Piper, a shining yellow Labrador, is wildly athletic and endlessly loving. She reminds us that joy lives in the simple games — sprinting shorelines, chasing balls, and sharing honey-soaked sweetness that never runs dry.
🌪️ Paisley — Chief of Chaos, The Wild Card & Tasmanian Tide
Role: Chaos and charisma rolled into one. Goofy, magnetic, and friend to everyone — Paisley sweeps people up like a tide, turning strangers into instant friends.
🥇 Olympic Event: Sock & Hat Heist — the reigning champ of grab-and-dash, flashing a grin that says “Catch me if you can!”
Legacy: Paisley, a whirlwind black Labrador, is Mom’s baby and the joy bomb of the pack. Like an outside break rolling in, her personality can’t be missed — crashing with laughter, zoomies, and love that leaves everyone smiling.
✨ Our Why
Tail & Tide Co. was born out of a love for Labradors, coastal living, and the simple joy dogs bring to everyday life. Cali gave us the spark, Paisley and Piper keep us moving, and our mission is simple: to create Labrador-inspired gear that celebrates the bond between dogs and their humans.
Because at the end of the day, life is better with sandy paws, salty air, and a wagging tail by your side. 🐶🌊